As you will have seen in the CREATE module, it is important to develop strong evidence-based key messages that explain the issues, and persuade your target audience of the need for change.
Here you can access existing key messages on a range of immunisation and vaccines topics.
You can use these key messages as-is, or as examples of how to create messages. It is recommended that you adapt them to your context and your advocacy efforts.
The below files are in PDF format.